Money Mindset
The Trap of Keeping Up With the Joneses (And How to Get Out)
Why comparing your money to your neighbour's never adds up — and a simple mindset shift that actually works. From a CPA mum who's been there.
4 min read
Money & tax, made simple
Smart money & tax, made simple for everyday Australians.
Ava is a CPA and mum who makes money and tax simple for everyday Australians. Practical, jargon-free guidance on tax, super, investing and everyday money decisions.
Latest articles
Superannuation
Super When You Take Time Off Work: What Parents Should Know
Taking time off work to care for kids doesn't mean your super has to fall behind. Government co-contributions, spouse contributions, and small top-ups can keep your retirement savings growing.
5 min read
Family & Money
The Real Cost of Raising a Child in Australia (2026)
How much does it really cost to raise a child in Australia? From nappies to school fees, here's where the money goes — and how to plan for it.
6 min read
Money Mindset
The Comparison Trap: Why Other Families' Spending Isn't Your Budget
Scrolling past other families' holidays and cars can make you feel broke. Ava shares why comparison spending is a budget trap — and how Australian families can quietly opt out.
7 min read
Money Mindset
The 72-Hour Rule: How a Simple Wait Can Save Your Family Hundreds
Impulse spending is a family budget killer. Ava shares the dead-simple 72-hour rule that helped one family cut unnecessary spending by $360 a month — without feeling deprived.
7 min read
Money Mindset
3 Money Habits That Quietly Build Wealth
Three small, repeatable money habits that build real wealth over time for everyday Australians — automation, paying yourself first, and reviewing the things you forgot you pay for.
2 min read