Money Mindset
Stop Comparing Your Money to Everyone Else
Social media makes it feel like everyone is richer than you. Here's why financial comparison is a losing game and what to focus on instead for real peace of mind.
5 min read
Money & tax, made simple
Smart money & tax, made simple for everyday Australians.
Ava is a CPA and mum who makes money and tax simple for everyday Australians. Practical, jargon-free guidance on tax, super, investing and everyday money decisions.
Latest articles
Investing
How to Start Investing in ETFs as an Australian Parent
A plain-English guide to buying your first ETF in Australia — what they are, how much you need, the tax involved, and why they suit busy parents.
5 min read
Budgeting & Saving
The Mid-Year Money Check-In Every Australian Family Should Do
June is the perfect time for a 30-minute family money check-in before EOFY. Spot spending leaks, realign your budget, and walk into the new financial year in control.
4 min read
Money Mindset
The Trap of Keeping Up With the Joneses (And How to Get Out)
Why comparing your money to your neighbour's never adds up — and a simple mindset shift that actually works. From a CPA mum who's been there.
4 min read
Superannuation
Super When You Take Time Off Work: What Parents Should Know
Taking time off work to care for kids doesn't mean your super has to fall behind. Government co-contributions, spouse contributions, and small top-ups can keep your retirement savings growing.
5 min read
Family & Money
The Real Cost of Raising a Child in Australia (2026)
How much does it really cost to raise a child in Australia? From nappies to school fees, here's where the money goes — and how to plan for it.
6 min read