Money & tax, made simple
Ava is a CPA and mum who makes money and tax simple for everyday Australians. Practical, jargon-free guidance on tax, super, investing and everyday money decisions.
Kids outgrow everything in months. Here's how buying second-hand clothes, prams, cots and toys can save your family thousands a year — and what to always buy new.
4 min read
A plain-English guide to the sunk cost fallacy — why 'I've already paid for it' keeps Australian families spending more, and how to finally let go.
4 min read
How much super do you actually need to retire in Australia? A plain-English guide to ASFA's comfortable and modest retirement figures, with real numbers.
5 min read
How much Australian families actually pay for swimming, sport, music and tutoring each year — and seven practical ways to cut the bill without cutting the fun.
3 min read
Ever wonder why a bigger salary still leaves you counting down to payday? Lifestyle creep is the quiet culprit. Here's how to spot it — and gently reverse it.
4 min read
A practical guide to WFH tax deductions for Australian families: fixed rate vs actual cost method, what's claimable, and how to keep ATO-ready records.
6 min read